NEWS ARTICLES

How Accounting Firms Can Use Video to Attract Top Talent and Showcase Culture

August 11, 2026 by Travis Bishop

Managing partners, firm owners, and hiring managers at accounting firms are feeling the squeeze: strong candidates have choices, timelines drag, and every open seat puts pressure on client work. The core tension is clear, competitive hiring in accounting rewards the firms that communicate their value fast, while many teams still rely on job posts that blur together. Recruitment videos for accounting make the difference by showing real people, real expectations, and the day-to-day tone of the team before a candidate ever applies. Done well, video turns accounting firms’ hiring challenges into a clearer pitch for hiring strong candidates by making accounting firm culture visible early.

EFWA Announces 2026 Scholarship Recipients

June 10, 2026

The Educational Foundation for Women in Accounting (EFWA) is proud to announce the recipients of its 2026 scholarship awards. These exceptional individuals represent a broad range of backgrounds, experiences, and career aspirations, united by a commitment to advancing their education and careers in accounting, finance, and related fields.

How to Prep Your Business for Loans, Grants, or Crowdfunding Success

August 06, 2025

For many aspiring female business owners or those navigating financial strain, applying for business funding feels like a high-stakes exam with no study guide. Between legal documents, credit scores, and business plans, the process can feel overwhelming before it even begins. But what if the difference between rejection and approval was just preparation? Knowing what to gather, polish, and clarify before you apply can increase your chances, whether you're aiming for a loan, a grant, or launching a crowdfunding campaign. Below is a practical breakdown of what to prepare to maximize your options and confidence before approaching any lender, investor, or platform.

How to Build a Personalization Strategy That Actually Connects

July 23, 2025 by Travis Bishop

If you’re trying to personalize your content, chances are you’ve already felt that uneasy drift—where the tools keep getting smarter, but the results start to blur. Everyone’s personalizing now, and that means your version of “tailored” might look a lot like everyone else’s. Real personalization isn’t about chasing data trails or stuffing names into subject lines. It starts earlier. Before any tool or campaign gets involved, you need a point of view: why this person, why now, and why it matters. Without that? You’re just decorating.

EFWA Announces 2025 Scholarship Recipients

June 25, 2025

The Educational Foundation for Women in Accounting (EFWA) is proud to announce the recipients of its 2025 scholarships. These outstanding students represent the future of the accounting profession and reflect EFWA’s ongoing commitment to supporting the academic and professional aspirations of women in the field.

Access Expanded for Program That Reduces Barriers to Completion of CPA Education Requirement

February 11, 2025 by INSIDE Public Accounting (Nov 18, 2024)

New York and Nashville, Tenn.-based associations the AICPA and NASBA have designed a pilot program to ease attainment of the final 30 hours of the education requirement for CPA licensure. The program now allows accounting graduates unaffiliated with a participating accounting firm or employer to sign up, as long as they are employed full time.

Report: Undergraduate Enrollment in Accounting on the Rise

February 11, 2025 by Bryan Strickland, Journal of Accountancy (Feb 5, 2

Undergraduate enrollment in college accounting programs increased during the fall semester to its highest level in four years, a 12% increase from the previous fall based on National Student Clearinghouse Research Center data.

The longtime not-for-profit partner to the nation's colleges and universities reported an undergraduate enrollment in accounting of 267,278 students last semester, an increase of nearly 29,000 students from the previous fall. The figure was the highest observed by the research center since the fall of 2020.

Rewiring Your Financial Thinking: Transforming Your Mindset for Success

December 13, 2024 by Travis Bishop

Are you prepared to redefine your approach to finances and achieve lasting success? Shifting your financial mindset is a crucial step in making informed decisions that pave the way for a prosperous future. By delving into the psychological aspects that shape your financial behaviors, you can cultivate a more strategic and resilient approach to managing your money. This transformation not only enhances your financial stability but also empowers you to seize opportunities with confidence and clarity.

How Students Use - And Don't Use - ChatGPT

November 20, 2024 by Journal of Accountancy, October 29, 2024

Generative artificial intelligence (AI) promises numerous benefits for accountants, but concerns exist about its possible negative impact on learning in the classroom. Accounting educators are grappling with the perceived threat that generative AI tools will erode learning and jeopardize the quality of future accounting professionals.

The Evolving Role of Accountants in Safeguarding Data Security and Privacy

November 08, 2024

Discover the opportunities that await you with The Educational Foundation for Women in Accounting, where you can benefit from exclusive networking, mentorship and resources designed to elevate your career in accounting.

In a world where data breaches and privacy concerns make daily headlines, the role of accountants has expanded beyond balancing books and preparing financial statements. Today, accountants find themselves at the intersection of finance and data security, tasked with safeguarding sensitive information and ensuring compliance with complex privacy regulations.

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